is the topic of the day. I was recently appointed to the Council for Advancement and Support of Education (CASE) Joint Task Force in Best Practices in Social Media (say that five times fast!). There are 11 of us from universities in both the U.S. and the U.K. and we had our first virtual meeting today.
As we try to figure out which areas we should concentrate on first, it's amazing to see the varying levels that each member institution is at in regards to social media. Obviously there are schools that are leaders in social media and have been for years...others don't even know where to start because their institutions can't agree on which department should oversee it. Others are so far advanced that they are creating their own iPhone apps...FB is a thing of the past to them. One of our co-chairs just started a new position at a prestigious university and he has to have one of the most forward-thinking, cool titles I have ever heard of: senior director of social media strategy.
Which leads me to this: how many of you work for organizations who have an actual social media strategy in place? How many organizations actually follow it? I would be very interested in hearing responses, regardless if you are an institution of higher education or not. Off to a WebEx on "Engaging Social Media"...we'll see what I will have to report after that.
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